Remind yourself: Meta title and meta description

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The page title (meta title) is one of the HTML elements that defines the name of a web page. It appears in three important places:

Search Engine Results Page (SERP): A clickable headline.
Browser tabs: The text you see in your web browser tab.
Social Sharing: The meta title is displayed as kenya mobile database the main headline when sharing the website via social media platforms.
The page title is important for:

Search ranking: This is used by robots to understand the content of your website.
Click-through rate (CTR): A well-tuned title with the right keywords can increase clicks.
User experience: A clear and precise title lets users know what to find on your page.
What is a page description?
A meta description is a short text (150 to 160 characters) describing the content of a website. It is added to the HTML of a page and is often displayed in the SERP under the page title.

Although the page description does not directly affect the ranking, it is important for:

Better CTR: A quality description can make users prefer your result in the SERP over others, which will improve your ranking.
Communication value: Having a polished summary of your website content helps users decide whether the page meets their search needs.
Sophisticated meta descriptions help get more clicks even in today's online world, where artificial intelligence is constantly creating new opportunities for marketing and SEO.