What are the advantages of this strategy, really?

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Remarketing works as a channel that enables customer engagement and increases retention possibilities since, in addition to impacting the consumer again, it also keeps them active.

Engaging customers through email marketing keeps them coming back to your site, which increases browsing time and, in many cases, increases sales.

Brand perception
When a consumer buys from a company, even if their experience is positive, philippines phone number list building a relationship will depend on the brand's effort to maintain active contact.

If you never interact with the company again, the tendency is to start the purchasing process from scratch next time.

On the other hand, if the organization keeps the relationship active through email, the user is more likely to approach it when interested in a product, since they have a better impression of the brand.

Conversion
A remarketing strategy can highlight an abandoned cart or even invite the consumer to discover a new product line, among other actions.

In all of them, this solution enables the user to return to the site and have a new purchase opportunity, increasing the site's conversion rate.


As with any Digital Marketing strategy, there are some remarketing applications that provide a more satisfactory return to brands.