Please note the preview text and the sender

[samiaseo222]

Once your email has arrived in their inbox, you need to distinguish yourself. You need to make it stand out from the unread messages, and to do that, consider the preview text of the content , also called preheader text .

Don't forget to reserve the most important part canada mobile database of your communication for the top left of your email. Firstly, a personalised greeting, which will help to generate trust and, if you are going to offer content – ​​webinar, report, activity… – try to place its link at the top of the email so that it is easy to access.

In addition, you have to motivate them from the first visible elements of the email. One of the key points is that the sender is recognizable or easily identifiable . This generates trust in the recipient. Therefore, in the “From” line, avoid generic email addresses – such as noreply. In that case, the degree of interaction will be almost zero.

A word of advice: only use your name if you are sure that the recipient will recognize it without hesitation or if there is a previous relationship. It is best to use your company name or trademark so that your customers or potential customers can see your email communications at a glance.