Social Selling is not based on the constant exaltation

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The main objective is for these future clients to establish you as a reference in their sector. How do you achieve this? By sharing information. Show that you have a lot to contribute through the creation of quality content . Make these prospects look for you. Even if you find information that may be useful, even if it is not yours, do not hesitate to share it. For example, if your company is dedicated to producing gluten-free food products and seeks to position itself within the retail sector, it is most likely that your prospects will make related searches in that sector. Use your communication channels and publish related articles. For example: 'The evolution of the food sector for celiacs'; 'Opportunities in the food industry for new consumers' or 'Trends in gluten-free products for supermarkets'. In this way, you are sharing information that will surely be very useful for that potential client who is reading it. In future cases, they will come to you for further information and, ultimately, they will end up contacting you.

Make sure the content is truly relevant , and of course, it has to do cameroon mobile database with the existing conversation. Don't overuse overly promotional content or the credibility you've built will plummet. Use your social media to get potential customers, but use it with common sense.

4. Interact with your customers
As we have been saying throughout the post, interaction is a very important element in your Social Selling strategy . Sharing relevant information does not only create a close relationship with your prospect. Like, comment, share your opinion, show interest in everything they have to say and even congratulate them if they get a promotion. Get 100% involved with them, think about how you can help and don't hesitate to do so.

5. Join existing conversations around your brand
This is another way of interacting around your company. Listening to what people say about you is a way to get to know and receive feedback from your customers and prospects. Start by interacting with them, answering their questions and generating a two-way exchange of information. How? If you're starting from scratch and want to get started, you can use generic industry groups or even join threads or comments where there are webinars and start building relationships from there.

6. Control results
To know if your Social Selling strategy is actually working correctly, we need to take measurements to determine if the techniques used are bearing fruit or not. We must measure aspects such as the number of readers of our articles, the engagement rate , the degree of interaction on our social networks, how many prospects ended up becoming clients, etc.