René gave an example of the mushroom season

[suchona.kani.z]

If the TV news simply tells us that 35% more mushrooms have grown this year than last year, we will probably soon forget the information. But what if the author inserts it into a story? For example, about a man who got up at 4 in the morning to pick the best pieces of mushrooms and make his wife happy. Because there are 35% more mushrooms this year than last year, he brought home a basket full of them and prepared a great fry for his wife. Beauty. Which woman wouldn't want such a man and which man wouldn't think of the aforementioned enthusiast? The information found its way to us through the story.

Tip: Get some DIXIT cards on your table and try out image associations as a source of inspiration. This helper will spark your imagination for storytelling at the snap of a finger.

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Martina from the Content Agency came up with a topic that is neither overseas chinese in canada data funny nor popular, but we all need it like salt. How to get the most out of feedback? Logically, it is clear to all of us that without constructive criticism, we can only dream of improving texts. But it still takes a dose of heroism to have texts regularly crossed out. At the Content Agency, they have a sophisticated "methodology" for this with lots of useful points. For example:

Don't take feedback personally. (Let's face it, this is a discipline in itself that most of us need to practice. If you often take things personally, we recommend reading The Four Agreements by Don Miguel Ruiz first
Always focus on the same points you are looking for in the text and name them. Clichés, unnecessary fluff, repetition of words, intertitles… your feedback will be consistent and you will improve at it.
Don't forget to praise during the review. Your colleague will be relieved and more willing to see the flaws in his text. (We know this, but we often forget it in the heat of feedback).
Allowing yourself to be criticized voluntarily is clearly stepping out of your comfort zone. But the feeling of overcoming yourself and writing better day by day thanks to criticism should be worth a regular dose of masochistic suffering for a good marketer.

Tip: Let your colleagues into your texts, let them tear them to pieces and leave no letter on letter. You will thank them in time.

Bonus for every day: Follow your idols
Take advantage of the bottomless well of inspiration that is within our reach. Follow your copy idols regularly on social media or blogs. Have a ten-minute coffee break with them every morning and try to look at your lyrics through their eyes. It brings a breath of fresh air.

Verča has in her sights, for example: Otto Bohuš , Richard Dobiáš , Michelle Losekoot or Ondřej Ilinčev . And you?