The great challenge for large retailers today

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The retail customer profile in Spain is enormously heterogeneous , as is the commercial offer of each centre, which requires the total personalisation of the actions to be developed in each space to attract visitors to shopping centres.

If you want to get traffic to your stores in the albania mobile database retail and shopping centre sector, you need to design a consistent, creative and relevant marketing plan for your audience. To do this, we have prepared a guide with five of the most effective strategies.

1. Promotions
Let's face it, the moment a promotion crosses our customer journey , it produces a feeling of joy, with a positive association and loyalty towards that brand.

Promotions are a very powerful tool for attracting, retaining and attracting customers. Depending on the objective to be achieved, there is a wide range of promotional options, some more innovative and creative than others. This type of action can be easily adapted to different budgets.

The advantage is that joint promotional actions can be carried out with the different businesses in the shopping centre. A promotion is a perfect strategy to have a friendly wink with the customers of the commercial area while increasing the visibility of the operator's product portfolio. Adapting the promotion to the commercial strategy and the public is a key aspect.

Promotions for special dates, new openings, launches, cross-selling, gifts, visibility of one of the operators... Originality is a relevant factor. For example, free mini croissants on the occasion of Croissant Day, gift cards to discover the new collection of a firm that celebrates the reopening of its store or a special day with your mother in three establishments in the centre to celebrate Mother's Day.

Promotions can be an excellent strategy to obtain new contacts for the center's CRM database and new followers on social networks.