Check whether you are approaching users who will convert

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First, make sure you are reaching out to users who will actually convert .

Micro-conversion settings in Facebook ads are events that occur before a conversion occurs.



As a result, it is often the case that it is not possible to set up users who will actually convert .



When setting up micro conversions for Facebook ads, remember that this is a measure to be taken when you don’t have enough budget to reach 50 conversions.

If you can clearly see the user at the final conversion, it will be more effective to measure the conversion at the final conversion.

Micro conversions are a measure to be taken when you have a small budget and the number of conversions is less than 50 .



It's good to set up micro conversions, but you need to remember that your ultimate goal is to increase conversions .



Micro-conversions are, in essence, indicators slovenia cell phone number list that trigger conversions, so your goal should not be to increase only micro-conversions.

Even with micro conversion settings, you can achieve 50 CV in one week.
Of course, you should also aim for your Facebook ad micro-conversion settings to exceed 50 conversions per week .



However, if you set up micro-conversions in your Facebook ads to take your ads too far away from a purchase, you won't be able to deliver your ads to the right people who visit your site .



To avoid this, we need to maintain a balance here.

For example, even if you set cart additions as a micro-conversion because final conversions are low, the effect may be reduced because most users who add items to their cart are also the same users who go on to purchase the product.

Tag placement error
Be careful not to place the tags incorrectly .

To set up micro conversions for Facebook ads, you need to install tags.



However, if you place this tag incorrectly, measurements will not be accurate.



Make sure you install it correctly and check that it is measuring properly.