Expect direct interaction Unlike other sales channels, livestreaming allows customers to interact right at the moment they make a purchase decision. This is a huge advantage that you need to take advantage of to build trust. The appeal of the "real-time" element Livestreaming triggers the “fear of missing out” (FOMO) mentality when customers know that a discount or hot product will only be available for a short time.
This makes them act now instead of procrastinating. 2. Research your target audience thoroughly Understand who your customers are, what they need, and when they’re online. This will help you choose the right products to promote, the right time to launch, and the right language to use.
Plan detailed content Storytelling: Build a story hong kong telegram data around the product. For example, instead of just saying, “This is a new lipstick,” tell the story: “This is the lipstick that makes me feel more confident in that important meeting.
” Reasonable time allocation: An effective livestream should have an introduction (5-10 minutes), product introduction (20-30 minutes), mini-game or promotion (10-15 minutes), and closing the deal (5-10 minutes). Invest in images and context Your livestream space needs to exude professionalism without being too distant.
Choose a good angle, good lighting, and a setting that fits your product. 3. Create a "push" from the first second Start with an intriguing question or statement For example: "Would you like to own this item for 50% off today?" "Don't take your eyes off this livestream if you want to receive a super surprise gift.