Set your budget
Choose your bid strategy. This will usually be determined by your campaign type, goals, and whether you want more conversions, clicks, or impressions (for example, impressions cost less than clicks and conversions), and you can only access it in Expert Mode.
Choose your budget. Select either a daily budget or the total amount you want to spend over the lifetime of the campaign.
Choose your campaign dates. Decide when you want your ads to start running and when you want them to stop.
Set a budget for your YouTube ad
Then, all that’s left is to review your campaign, enter your credit card info, and submit!
YouTube advertising averages between 1¢ and 2¢ cost per view (CPV) , with the views generated counting toward your overall viewer numbers. To put this into perspective, it costs around $2,000 to reach 100,000 viewers.
YouTube ad specs
Here’s everything you france mobile database need to know about the required dimensions and specifications for videos run as YouTube ads.
Skippable in-stream ads, non-skippable in-stream ads, and bumper ads must be uploaded as regular YouTube videos first and follow the specs for standard YouTube content.
In-feed video ads need to abide by the following:
File format: AVI, ASF, QuickTime, Windows Media, MP4, or MPEG
Video Codec: H.264, MPEG-2, or MPEG-4
Audio Codec: AAC-LC or MP3
Aspect ratio: 16:9 or 4:3 is recommended, but YouTube will automatically adapt the file depending on the aspect ratio and device
Frame rate: 30 FPS
Maximum file size: 1 GB for in-feed ads
Quick tips for creating and running successful YouTube ads
Include a CTA. Tell viewers what you want them to do with a clear, concise call to action, like downloading a report, visiting your website, or signing up for a free demo.
Know your audience. Have a very clear idea about who you want to target and detailed information about their interests, challenges, and goals. Create customer personas for each segment of your audience and run ads to each of those segments.
Add high-quality captions. Not everyone watches YouTube with the sound on—it’s worth investing in high-quality captions to lay over your ads to make them accessible to all.
Create eye-catching visuals. YouTube is a visual channel, and it’s important that your videos are high quality and stand out. Use anediting software orediting app to tighten up your footage and make your ads look great.