The effect of color

Dive into business data optimization and best practices.
Post Reply
gafimiv406
Posts: 315
Joined: Tue Jan 07, 2025 4:29 am

The effect of color

Post by gafimiv406 »

Color has the effect of visually highlighting elements or information you want to focus on, improving readability, etc.

In the figure below, we compare the impression before and after improvement with and without color.

fig04

Comparing the two, the improved version better guides the eye and makes it easier to take in information.


② The effect of [shape]
Shapes include shapes and symbols (icons), which have the effect of making information stand out and making it easier to understand visually.

In the image below, we compare an information-rich header with and without icons, as well as with and without added color.

fig05

First, after improvement A, the information is easier to understand visually because of the icons.
Furthermore, after improvement B, the buttons are easier to see because they are separated by color in addition to the icons.

Tip:
Be careful not to overuse icons or use icons that do not serve their purpose, as this can end up overwhelming users with too much information.


3) Effects of [Placement]
It is important to organize information by grouping the same or similar elements together and adding contrast to distinguishing elements. This makes it easier to understand groups of information and creates consistency, improving usability. In the
figure below, we compare the results before and after the improvement with and without information organization.

fig06

Before the improvements, all the information was azerbaijan number data clumped together, making it difficult to find what you need. After the improvements
, however, related information is organized and prioritized, making it easier for users to find what they need.

Information from movement
Animations, hovers, and other movements are used to attract attention and guide the viewer's gaze.
Among these, movements that are most commonly used on the web are those that allow users to understand the situation, and play an important role in interface design. The presence or absence of such movements can make a big difference in ease of understanding and usability. For example

, if the color is inverted and the button becomes highlighted when the cursor is placed over it, as shown below, it will be easier to physically understand what happened and how it turned out.


Visual information such as color, shape, layout, and movement have different levels of attention.
By understanding the characteristics of each and combining them effectively, you can design a UI that is easier for users to understand.
Post Reply