First of all, what is an intent?

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"Intent" refers to the intention or purpose behind a person's actions or words . It is often used in the context of information search and communication.

Below are some concrete examples of intents.

Search engine search query intent:

There are various intents in the queries that users enter into search engines. For example, the intent of a user's query "recommended beauty salons in Tokyo" is likely to be interpreted as "I'm looking for a recommended beauty salon in Tokyo."
The meaning of the words in the conversation:

Even in human conversational communication, there is a specific intention behind what is said. For example, the intent of the question "What are you doing now?" is to know the other person's current activity or status. Are you asking about the other person's current work? Are you simply asking if they have free time? Depending on the context, you albania number data can get a deeper understanding of the "intention behind the statement."
For advertising and marketing campaign purposes:

In a marketing context, the design and messaging of an ad or campaign has a specific intent to drive a customer purchase or action: for example, raising awareness of a product, purchasing a particular product, or signing up for a service.
In this way, intent represents the intention or purpose behind an action or communication, and understanding intent is an extremely important factor in "optimizing information provision and dialogue."

What is "intent data" that is essential for implementing intent marketing?
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Intent data is data generated when companies or customers behave online, and that behavior indicates interest in or intent to purchase a product or service.

This typically includes search queries on search engines, pages visited on websites, content viewed, etc. Intent data is used by marketing and sales professionals to understand the intent of potential customers and take appropriate actions based on it.

Specific examples of intent data include: