The amount of content that one person can consume is limited, and their attention is extremely scattered. This is especially true for those who work in a wide segment, for example, cars, beauty, psychology, etc. Therefore, the fight for the user's attention should be based on the understanding that he does not care who you are. The main thing is that you are useful, fun, interesting and convenient.
To sum it up, in-house media in the current environment is still a working tool for strengthening a brand's reputation . But at the same time, we must understand that this is a territory of rapid changes and high competition for the audience's attention. Your media should not be "yet another brand media". Answer the question: "How will you be different?"
If you have read this part of the article and have not yet given up on the idea of your own brand media, then let's move on.
Now let's formulate the starting points on which your jamaica mobile database publication's positioning will be based. The answers to each of these questions clarify what resources you will spend on creating the media and what budget it will cost:
Who are we and what mission do we carry? What image should our reader have in their mind: a modern entertainment magazine or an expert media outlet that explains complex things in an accessible way?
Why do we need media? What are our goals: to get the attention of generation Z or to create a reputation as a company with high expertise?
What are our media goals? Describe them in numbers, not words. If you want media coverage, decide on the specific size of your target audience. Formulate minimum goals and determine your ceiling. Be sure to consider the context - your indicators may decrease or increase depending on certain conditions, such as seasonality or news background.
" We at Mel clearly know how many millions of users we can collect at peaks. And we can accurately predict the depth of falls. The fact is that any thematic media loses in the fight for the audience's attention when there is a very active external news background."
Nadezhda Papudoglo, editor-in-chief of the online publications Mel and Flacon
Are we marketing or are we media? Are you planning monetization? How actively will you promote the brand — what is the ratio of benefit and promotion in your media? For example, if you sell plastic windows, what will you focus on in your content: questions about choosing and installing windows or about the wonderful world that awaits outside the window? These are two completely different approaches, and you need to decide on them at the very beginning.