Messaging capabilities from in-app product pages
In a physical store, customers can ask store assistants for help. On ecommerce websites, there’s a live chat option that plays the role of that store assistant. On social media, it comes down to DMs—the option to message a brand directly.
The closer the messaging option is to the product or collection page, the smoother the experience will be for the users.
How social media platforms enable social commerce
Let’s run through key features and capabilities of four key places to build a social commerce strategy on: Instagram, Pinterest, Facebook, and TikTok.
Instagram
Instagram Shopping lets you take armenia mobile database advantage of rich, diverse media formats and options to sell your products through the platform. You can:
Build a storefront users can tap through from your profile
Create collections of products based on seasons, types, and other related factors
Tag products in images, videos, Instagram Stories, Reels, and live video
Launch ads with product tags
Enable an in-app checkout experience
Let customers set reminders for product launches
One of Instagram’s strengths is its ability to mix content formats to maximize their reach and impact. For example, you can share image posts with product tags in Stories or in Instagram Guides. Another example is turning a live video into a long-form video that permanently stays on your profile.