First factor for the success of the operation: the ability to target according to the appetite for the offer is therefore of capital importance. Secondly and concomitantly with the first point, it is necessary to have a quality file. Finally, the other conditions for success are based on business expertise: qualities of the salespeople, development of the right call scenarios, testing of tools, analysis of results and reframing, etc.
Digital technology opens up new horizons for telemarketing operations. Indeed, the tracking of site visitors that it allows is a new source of building particularly well-qualified files.
Thus, telephone retargeting meets the various requirements on which the success of a prospecting operation is based. It consists of generating qualified leads identified from visits made to a site. After defining the characteristics of the target with the best potential for the operation on predefined descriptive criteria (sector of activity, geographical area, company size, etc.) or behavioral criteria (number of visits to the site, page or sections visited, visit time, etc.), the IP addresses of costa rica mobile database visitors are collected. These addresses are cross-referenced with a database that makes it possible to identify the company to which the visitor belongs. Telephone calls will then make it possible to identify the prospect or any other project leader within the company, and to qualify their needs with regard to the products or services offered.
The method therefore allows the precise targeting of professionals with a real appetite for the offer. The call takes place shortly after his visit, therefore a priori at a time when his interest in the product or service is still keen. We therefore significantly increase the performance of prospecting and the enrichment of the database, with:
“Cold” prospects,
Prospects to “nurture”: their interest in the brand will be supported by the right media, relevant content that will allow a quality conversation to be initiated,
And pre-leads having expressed a short-term need, and supported by the sales teams.
1min30 launches its 100% performance-based telephone retargeting offer
Convinced of the potential of the approach, 1min30 is launching a 100% performance-based telephone retargeting offer: the client only pays for qualified prospects or identified projects. A good way to reactivate your abandoners (we too often forget that 98% of visitors to a site leave without buying or filling out a contact form) and thus make your marketing expenses more profitable.