Reputation and Profit: Is There a Connection?

[gafimiv406]

Our agency's research confirms the fact that a below-average rating on cards significantly affects a company's income. There are two main reasons for this.

Reason 1. A deterioration in rating leads to a decrease in the number of requests.

This is what the owners of dental clinics say, whose rating on the same maps was either high due to positive reviews, or neutral. With the appearance of negativity on the Internet, the owners of the companies noted a decrease in the flow of patients. This problem, as a rule, was discovered by chance when pages with reviews about the company were issued in the search engine. At the same time, clients rarely write about positive experiences, but they post negative ones on the Internet with great willingness.


Reason 2. Low rating compared to competitors.
Patients like to compare pages on maps of different medical clinics. And not only on maps! The same Yandex pulls up the clinic rating when its name is issued in search engines. And for obvious reasons, a argentina number data potential patient will prefer a dentistry with a rating of 4.5 stars, not 3. By the way, due to the fall in rating, not only the conversion of the clinic's promotion on maps decreases, but also the effectiveness of other advertising channels - CTR, as a result, the clinic receives fewer requests.

The statistics obtained by our agency as a result of the audit of advertising campaigns of network medical clinics are as follows.

With a rating of 4.5, the network's branches have an audience reach 2.9 times greater than branches with lower scores.
The number of targeted actions with a rating of 4 or more stars is 20 times higher than for branches with a rating of zero.
On the pages of branches with a rating of 4 stars and above, users perform 2 times more target actions.
Online Reputation Management
reputation management

The main strategy for managing your online reputation is active monitoring. Use any search engines for such an audit. With their help, you will find pages with mentions of your company and reviews of its work.

It is very important that your company is present on the resources that your potential patients visit. In this case, you will have the opportunity to understand what attracts them to your dentistry and what causes negativity. Plus, on these pages you will be able to quickly solve problems and respond to negative feedback.