How to successfully promote an e-shop on social networks?

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A quality and properly functioning e-shop is the foundation, but part of a good e-shop that brings sales to the company is also quality promotion . The most logical way to promote an online store is through social media campaigns . However, campaigns are not the only solution to increase traffic to your e-shop. There are also many options that require a very minimal budget, in some cases not even a penny.

In this article, we will present you with individual tips on how to manage the promotion of your e-shop on social networks.


E-shop promotion on Facebook and Instagram
One of the most widely used tools for promoting almost anything these days is social networks. Facebook or Instagram are no longer just focused on communication between users or sharing their experiences. These social networks are increasingly focusing on business pages. Facebook has created a subpage specifically for promotion – Business Manager.

Business Manager/Ads Manager
Business Manager belongs to Facebook, through which you can South Africa WhatsApp Number Data comprehensively set up campaigns not only for Facebook, but also for Instagram. In the case of promoting e-shops, Business Manager offers the option of promoting using catalogs . After connecting to the online store, it will be automatically updated and will reflect all discounts that you set for certain products in the e-shop. With the correct campaign settings (target group, campaign length, campaign budget, etc.), it can increase awareness of your e-shop several times, but also contribute to an increase in sales. You can find a detailed procedure for using catalogs here .


Consistent communication
To promote anything on social media , you don't need to have a huge budget and rely on paid advertising. There are other ways to do it. For example, by building a community . You can achieve this through daily communication, using posts, photos, videos, stories, ... there are really many options, and you can let your imagination run wild here. This way, you will constantly remind your potential customers of yourself and you won't spend a single penny on it.