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we have converted the lead to a customer, the process continues, we must not abandon it, on the contrary! The next step is customer loyalty , to ensure that they choose our company, speak well of it and (top of the top) are an "enthusiastic customer". And in this the Smshosting platform helps you a lot

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B2B Lead Generation
Small aside: if your company does not sell to end customers, but architect data to other companies, we are talking about a B2B (Business to Business) context and not B2C (Business to Consumer).

Obviously this important characteristic of the company influences the type of marketing and also the lead generation strategies, because the purchasing processes are different and often more complicated. The products that are sold are more complex, just think of the difference as users when we buy a pair of shoes and when we buy a software.

So in a more structured B2B lead generation process , you need to start with a very well-planned strategy to avoid passing all the leads to sales, even those who are not in the target.

If you want to delve deeper into the topic of B2B lead generation, here is a video with Laura Bartolomucci, Digital Strategist of Digital 360, that is right for you

B2B Lead Generation: How to Build an (Effective) Strategy

What are the fundamental steps to set up a B2B Lead Generation strategy? We talked about it with Laura Bartolomucci.