Online Grocery Shoppers Don’t Want to Look Hard to Find Reviews
Consumers want to be able to find reviews for many different types of grocery products. And they don’t want to have to go searching for this content.
As was the case last year, the majority of shoppers (79%) want to access product reviews directly on the website or app they purchase from. Four in ten shoppers want to be able to find reviews for products they’re considering on Amazon, while 27% want to find this content via a search engine.
Online Grocery Shoppers Want Reviews Where They Shop
Where do you want to access product reviews prior to purchase?
Directly on the website or app where I purchase
Directly on the website or iran phone number list app where I purchase
Third party reviewers/review sites
How Consumers Navigate the Aisles of Brick-and-Mortar Grocery Stores
Today, most consumers spend a portion of their grocery and CPG budget online. However, they’re certainly not abandoning stores altogether.
As we mentioned earlier, a whopping 95% of consumers have made a grocery or CPG purchase in a brick-and-mortar store within the most recent three months.
However, there’s no doubt we’re seeing some significant shifts in how consumers shop in grocery stores – and what criteria they’re using to assess potential purchases.