We know the vast majority of consumers are doing a combination of online and in-store grocery shopping. But for many, a growing portion of the grocery budget is spent online.
Over half (57%) say the proportion of their grocery spend that occurs online has increased in the last 12 months. A third (32%) indicate their online grocery spending has stayed the same, and only 11% claim it’s decreased.
Over Half of Consumers Have Ramped Up Online Grocery Shopping
In the last 12 months, would you say the proportion of your grocery spend that occurs ONLINE has:
Precisely how much are germany phone number list shoppers spending online on grocery and CPG items each month?
The largest portion of shoppers – 49% – spend $250 or less online each month on groceries and CPG items. And 22% spend between $251 and $500.
Most Shoppers Spend $500 or Less Online Each Month on Groceries
Approximately how much do you personally spend online on GROCERY (i.e. items listed above) per month on average?
Consumers Shop for Groceries Online Less Frequently Than Average
We know the largest portion of shoppers (45%) shop for groceries across all channels (both online and in-store) a few times per week, and 42% do so once per week. Are consumers shopping online at the same frequency?
In general, consumers are shopping online less frequently. The largest portion (28%) of consumers shop for groceries online monthly, and 25% do so once per week.
However, 57% say they’re spending more online than they did 12 months ago. A likely explanation is that they’re placing larger, less frequent orders – perhaps loading up on shelf-stable goods, such as pantry items and CPG products.