To deal with media buying and identifying

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In this way, they focus on impressions, number of clicks, conversion, as well as automation of the choice of paid media. From this companies can manage From this, companies can manage their digital actions to seek the best results. These applications deal mainly with the two major tools for current ads: Google Adwords and Facebook Ads. How did they emerge? AdTechs emerged in the context of digital transformation, in which companies began to need greater efficiency in their digital campaigns.

the ideal audience, these tools are being used and have become a australia whatsapp data growing market. How does it work? There are different strategies for advertising with AdTech. One of them is a One of them is a direct relationship between the advertiser and the entity that sells the space, with price definition between them.

This is called the supply relationship. On the other hand, we also have a kind of auction of virtual spaces for advertisers, which determines the price based on demand. How does AdTech work? There is also the possibility of exchanging ads, in which companies offer spaces to others with the benefit of being able to advertise as well.