Which ad platforms are affected by the iOS14 update?

[tmonower111]

iOS14 LINE AdsThere are many advertising platforms that will be affected by the iOS14 update.

This will affect all advertising platforms that store and measure ad click information in first-party cookies generated by JavaScript, such as:



This will reduce conversion tracking and retention period in audience lists to a maximum of 24 hours .



Those who are most likely to be affected are advertising accounts that deliver retargeting ads and B2B products that have a long consideration period .

Google Ads
Google Ads has a big impact on app campaigns .



Conversion tracking for iOS apps basically relies on IDFA for measurement, so there is a risk of missing conversion and event data .



We use AdMob and Google Ad Manager to display czech republic telegram data ads in the app, but because they include IDFA in ad requests , the targeting accuracy of the ads in the app is low.

Yahoo! Ads
Yahoo! Ads has a huge impact on app download ads and app promotion campaigns .



iOS app conversion tracking requires a third-party app measurement provider.



This is also measured using IDFA, so there will be gaps in your conversion data.



This will result in lower targeting accuracy for the advertising aspects of your app, which may result in a dramatic drop in the number of impressions .

Facebook Ads
In Facebook advertising, this impacts mobile app install ads and mobile app engagement ads .



In addition, if you use IDFA in a custom audience, you may experience a dramatic drop in the number of impressions because you will not be able to obtain the IDFA of the device to which the ad is delivered.



Regarding delivery to audience networks, IDFA may be used, which may result in lower targeting accuracy for app advertising .

Twitter Ads
Twitter Ads impacts app install campaigns and app engagement campaigns .



Additionally, for audiences that use mobile advertising IDs in custom audiences, the IDFA of the device to which the ads are delivered will no longer be available, which could result in a dramatic drop in the number of impressions .

LINE Ads
LINE ads can influence app installs and app engagement .



In order to measure the effectiveness of things like app installations, you will need an effectiveness measurement SDK that is linked to LINE Ads, but this will also be affected if you are using IDFA.



Since it will no longer be possible to obtain the IDFA of the device to which the ads are delivered, there is a risk that the number of impressions will drop dramatically .