Type of Geographical Location
A large city with a population of 500,000+
Suburban area within 30 miles of a major city
A city with a population between 50,000 – 500,000
A city/town with a population below 50,000
Overall (Grocery and Non-Grocery) Monthly Online Spend for Household
Where Consumers Shop for Groceries & CPG Items (and How Often They Do So)
These days, consumers have nearly endless options when they’re shopping for just about any product category – including groceries and CPG.
Are the majority of consumers australia phone number list browsing and buying grocery and CPG products online? Or are they navigating the aisles of physical store locations to get what they need?
The answer lies somewhere in the middle.
In the past, consumers remained reluctant to shop for groceries online. But when the pandemic initially hit, more consumers than ever before gave online grocery shopping a try. In 2021, 73% of the consumers we surveyed said they’d made an online grocery purchase in the past three months – compared with 17% who said this was the case in 2017.
Today, many consumers continue to shop online for groceries. In fact, 71% of consumers have made an online grocery purchase in the past three months. While this is down slightly from last year, it’s proof positive that online grocery shopping isn’t going away.