What if you happen to have a geolocalized business?

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The secret to success starts from accepting that there are no certainties or fixed rules, just as prophesied by the sociologist and philosopher Zygmunt Bauman when he spoke of a liquid society . Bauman, in fact, was certainly the most important inspirer of this new formula.

Borrowing a quote from the famous economist JM Keynes we can say that “The difficulty is not in believing in new ideas but in avoiding old ones” These are precisely the assumptions on which job seekers data a liquid business must be based, that is, the total absence of barriers that characterize current organizational models, combined with some essential characteristics that a successful company must have, among all resilience and leanness .


The first refers to the ability to adapt and absorb changes without having repercussions, the second to the ability to automate a large part of the business processes, doing without complex organizational structures. What elements and tools are needed to build a successful liquid business? To have a successful business in the current competitive scenario, you must therefore adapt and know how to innovate from within, focusing on new but at the same time proven formulas, just like the liquid business.