Image credit: MarTech Today

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On top of that, we also have shoppable visual content that bridges the gap between browsing and buying. Although currently, this is driven more by data feeds and tagging than computer vision. For example:

Brahman offers a catalog available for purchase.
Topshop features user-created shoppable galleries.
Net-a-Porter's online magazine includes a purchasable article.
Ted Baker's campaigns with belize number data shoppable videos
Both Instagram and Pinterest make money with shoppable social media posts.
Such formats reduce the number of steps users need to take from content to conversion. And more importantly for SEOs, they eliminate the need for keyword research.

I see a pair of sunglasses on Instagram. I don't have to Google the name, then click to the product page and then convert. I use the image as my search query, and I convert. One click. No keywords.

...but what if I view these specs offline?

Digitize the world with camera-based search
The current paradigm for SEOs is that we wait for keyword searches, and then compete. Not just for organic rankings, but also for attention versus paid advertising and other rich features.