API integration often allows you to use

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These types of integrations create a direct connection between two software systems. It’s like taking a direct flight between two cities, rather than two flights through a connecting city. Direct more features and share more data. How direct API integrations share data They can be “one-way,” and triggered by events, which means data flows from one platform to another only when specific events occur.


For eample, an email marketing tool might tell Salesforce when malaysia cell phone number list an email has been opened. They can also be “two-way” integrations that sync data between platforms. For eample, you might be able to see all your data in both Salesforce and the email marketing platform. Some run in “batch” updates, while other direct API integrations run once a day—usually overnight.


Others run a few times a day or every few minutes to keep data in both platforms up-to-date. For eample, Leadfeeder’s integration with Analytics runs multiple times a day which means users get near real-time notification of leads and other crucial data. Other direct API integrations are “supported” or “certified.” This usually means the application integrations are developed and maintained by an outside company with permission and support from the marketing automation platform.