Our ultimate goal as was to sell people

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We approached selling this course by breaking down every step of a customer’s journey through his site. Problem: In terms of pain points, we realized that people came to Neil to get more traffic to their website. Their problem was not getting enough traffic, or simply wanting more traffic. Solution they were seeking: Get more organic traffic to their site.


How did we solve that problem? Goal: our AMP course, which gave italy cell phone number list them the A-Z to build their digital marketing business and get traffic to their site. We asked ourselves, what do they need to do or see before they will buy the product? We decided that the best offer we could give that provided the absolute most value to our ideal customer was a webinar.


So we did just that. Every call to action on the website led to the Free Webinar. The free webinar ultimately led to introducing the course, which in turn allowed us to sell over 6,000 courses. The key to our success was having just one goal for the website. While we did use multiple Hello Bar pop-ups that had different tet and messaging between them, everything led to the same offer – the webinar.