Solo Brands was founded with a mission of bringing people together through a collection of trailblazing outdoor & lifestyle brands including Chubbies, Isle Surf and Stand-Up Paddleboards, and Oru Kayak. Their competitive advantage is in combining diverse perspectives and sharing innovations across their portfolio, so that each of their category leading brands benefit from one another.
As Solo acquired more brands, they increasingly desired a shared technology platform to unify each of their digitally native brands. With each brand on a different architecture, independent engineering teams were needed to maintain each with few opportunities to share code or learnings between them.
“The Vision was, could you build uae phone number list components for one brand, and then share them across the other ones.” says Nishant Khanduja, Head of Digital Products at Solo.
Solo Brands, together with their development agency, Form Factory, explored leading e-commerce frameworks to ultimately identify one platform that could serve as a powerful foundation for this vision. They were in search of a platform that was built with the challenges of enterprise brands in mind – flexibility, modularity and new opportunities to manage multiple storefronts with ease.
Great Scale, Great Challenges
As each of these breakthrough brands found more and more success, they also encountered a new set of challenges. It became clear that a fresh set of solutions would be needed to take each brand to the next level of success and scale.
For Chubbies, one of the leading drivers of this decision was the desire to build a shopping experience that allowed users to browse hundreds of product variants without sacrificing performance.