What keywords are your rivals using?

[rochon.a1.119]

SEMrush is primarily known as a competitive intelligence suite, so it is no surprise that when it comes to PPC-related tasks we rely heavily on our competitor analysis.

Based on our experience, we've discovered six important things advertisers need to consider to make their analysis truly relevant.

This article will help you better understand how to analyze your competitors' Google Ads strategies and use the accumulated information to achieve your goals.

Our advertising toolkit has been developed to help PPC kuwait phone number list specialists optimize their online marketing practices and take their competitive research to a whole new level.

Your Competitors' PPC Strategies - 6 Key Points
1.- Discover your competitor's keywords that you have overlooked
No matter how much time you spend researching keywords, there is always a risk of missing out on some highly relevant keywords, both high-potential terms and phrases.

Exploring your competitors' keyword landscape can give you fresh ideas that boost your creativity.



Is your competition fighting for terms you've overlooked?

PPC strategy competition - meme

It's important to know where your competition is outperforming you so you can change your strategy or approach.

SEMrush's Keyword Gap tool allows you to compare your domain's keyword portfolio with that of your competitors.

Simply enter the domains you want to analyze and select your “keyword type.