Emotions in marketing - Apple example

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Emotions are the main reason why consumers prefer products from a particular brand.

Therefore, to fully understand consumer purchasing behavior, we must rely on knowledge of emotions and their influence on decision-making.

Some scientists believe that the entire emotional spectrum can be reduced to just 4 basic emotions: happiness, sadness, fear and anger .

However, emotions in marketing can be broadened into several subcategories like the ones I describe in this article; happiness, sadness, belonging, fear/surprise, anger/disgust.

The stronger the emotion, the more it will encourage buyers to purchase your products.

Each emotion works differently when creating your marketing strategies.

And the response to the emotion pushes us towards an action (purchase, subscription, awareness or rejection).

When emotional marketing strategies are used correctly, they kenya phone number list help companies differentiate themselves and be remembered by their audiences.

Therefore, emotional marketing is important because emotions play a fundamental role in consumer decisions and memories.

Its main advantage is that it allows for longer-lasting relationships with customers, who will hardly forget something that has moved them. These emotions will also help improve brand positioning and image.