What can you learn from them?

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Content marketing for sustainable tourism - La Roca
Plus, her nearly 84,000 followers are a record these days, don't you think?

Why does it work?
Because their target audience is well defined and the owners of the refuge speak their same language: yoga, silence, ecology, nature and peace.

Do you speak the same language as your target audience?


To locate your people and connect with them wherever they are.

And of course, to build a community based on interests.What is your ghana phone number list email marketing open rate? And your click rate?
Email marketing continues to be one of the main communication channels to attract and retain your customers.

However, nowadays, with the endless amount of emails that people receive, it is essential to run effective email marketing campaigns to reach your target audience and keep them interested in your brand.

According to the Radicati Group, in March 2018 there were an estimated 3.8 billion email accounts and more than 281 billion emails sent per day.


And this figure is estimated to increase to more than 333 billion by 2022.

With this data, keep in mind that for your campaigns to be effective, your audience must first open your emails.

Yes, it is something obvious but not so easy to achieve.

That's why the open rate is one of the most important metrics in email marketing.

But the goal of your campaigns should not only be to get the highest possible email opening rate, but also, of course, to get people to click on your campaigns once they have opened and read the content of your email.