We define the portrait of the target audience

[jarinislamfatema]

In coordinate axes, some types of targeting can be depicted as follows (we take into account the volume and cost of attracting transactions): Types of targeting Of course, Search will be in first place if we use the concept of "Last click". But we must remember that only through other targeting can we increase brand awareness and influence user behavior. Funnel of interest of the target audience This image shows how video influences brand awareness. Namely, that display advertising has always been a driver for increasing brand awareness and recognition. Please note that online video advertising , along with the ability to acquire precise targets, requires minimal investment, but gives an incredible effect.

If you use the Google Display Network, then first of Macedonia cell phone number list all you need to set up Google Analytics on your service so that it processes information about interests and collects socio-demographic data. After that, if you have set up the goal correctly, you will be able to select a segment of users who perform the required action. In this way, you can create a single portrait of your consumers. Based on the fact that the systematization of user interests in Google Analytics is the same as targeting in Google Ads , the only thing you should do is develop an advertising campaign with similar targeting.

In turn, Yandex provides tools for such services as Yandex.Audiences and Metrica. Yandex.Audiences allows you to select a segment of potential consumers. For example, if you own an offline store, it is most effective to show an ad to people who are regularly in the same area as your store. To reduce advertising costs and increase the number of transactions, you need to create and update a geosegment. In addition, Yandex.Audiences allows you to find people whose online behavior is similar to your consumers. As for Metrica, you can create a retargeting audience and launch a campaign in the Yandex advertising network.