The company's lines represent different types of products

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For example, after purchasing a car, you are offered to purchase additional products or services. These could be seat covers, a child seat, a set of cleaning products, or an extended warranty and insurance.

Different types of goods or services may have all of these characteristics or only some of them.

Types of rulers
Product lines are formed according to different principles. Let's list the types of lines based on the characteristics of the goods:

Stepped - the line consists of products that have different functionality, quality, price. For example, an electronics brand offers a line of smartphones with different sets of characteristics.
Variable - the line includes several variants of one product. An example of a product line is the same chips with different flavors.
Complex — one line is aimed at solving one problem. For example, a set of car chemicals, a nutrition program for weight loss.
Types of rulers
Product lines can be classified based on sales strategy, market, and audience. Let's look at different typologies.

Horizontal and vertical
The first contains all the products inside the matrix. The matrix is ​​built to fully satisfy the buyer. As an example of a product line, we will give an offer of an electronics store: smartphones, accessories (cases, headphones), insurance services, seller's warranty.

For each type, a complex of services can be built vertically. The vertical will slovenia phone number list depend on the cost of goods in the category. The client will be able to choose a product line based on their budget.

Wide and narrow
united by one theme. For example, Samsung offers a wide variety of electronics products. This is a broad type.

The watch company Audemars Piguet specializes only in watches, focuses on their improvement and presents the second typology of lines - narrow.

Static and dynamic
The line can be static. For example, the main product's characteristics hardly change, additional products are released irregularly. Coca-Cola sells according to this principle.

The dynamic type is characterized by constant changes in the range of goods, an increase in their number. Companies are constantly developing new products, monitoring market trends. This type corresponds to the technology company - Huawei.

Homogeneous and heterogeneous
A homogeneous product line includes products that are similar in style, quality, and price. For example, a company produces orthopedic shoes that have a single concept and similar design. A heterogeneous line, on the contrary, represents an assortment in different price ranges and different focuses. Here we can draw an analogy with Nestle, whose brands produce products from chocolate to pet food with their own lines.