Medium rectangle (MREC) is a banner

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Measuring 320x250. This type of native advertising does not have a title or CTA (text (button) that takes you to a website or store). Compared to banner advertising, native advertising requires more effort to set up, but the results are worth it. Benefits of Native Advertising The main advantages of this type of advertising are the ability to customize advertising blocks and the flexibility of their development. In addition, the format, design and location of fields are adjusted to the appearance of the application, which allows such advertising to fit organically into it.

Banner advertising One of the most common types Norway cell phone number list of advertising in mobile applications is a banner. They are embedded in the content or fixed at the bottom or top of the screen. In addition, you can set up banner rotation. This type of advertising is attractive due to its accessibility and simplicity. When an advertiser needs a short-term campaign, then banner advertising is exactly what is needed, as it is easily included in the application, and it is also easy to prepare advertising creative. This type of advertising also has simple mechanisms of operation.

The banner is located in a specific area of ​​the screen so that it does not cover the main content. Thus, the banner does not interfere with the use of the application. There is a concept called “banner blindness,” which is when a user does not pay attention to parts of a web page that they perceive as advertising. Advantages of banner advertising : it is a widely used format, so there is already enough knowledge about the specifics of working with it; perfect for short-term advertising campaigns; simple development of advertising content and integration into a mobile application.