An approach that is based on data analysis and that takes advantage of this to increase profits, while leaving positive feelings in the consumer due to the interest shown in offering them what may interest them most.
A good example could be converting a user into a customer of a decoration store.
After accessing the homepage of this company and showing interest in the bedside table section, you are invited to use the contact form and, from there, you are sent newsletters and personalized promotions based on your tastes or needs.
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There are several tools or programs on the market to help you create and implement a workflow for your business.
Some of the ones you may find most useful are:
Evernote
With this program you can create drafts of newsletters with text and images, make copies of newsletters, perform test mailings, create lists and track the results obtained, among other utilities.
The best tools for making a workflow
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