How is domain reputation calculated?

[mouakter13]

Domain reputation is determined by email providers and Internet Service Providers (ISPs), which means you can have a different domain reputation for each email service provider . For example, Gmail may assign you one domain reputation, but messages sent to Yahoo addresses receive a completely different score.

Understanding domain reputation, including how it is calculated and how it can be improved, is absolutely vital to email marketing .

Why is this so important? When you have a bad domain reputation, the email campaigns you send out often go straight to spam folders, where no one will ever see them. That means you waste time and money trying to send useless emails.

But if you have no idea that your domain reputation is bad, you probably won't understand why your emails are ending up in spam or why no one is reading them. To do that, you'll need to hone your understanding hong kong whatsapp number data of domain reputation, how you can measure it, and what you can do to increase your score and get your messages out of the spam bin.

Of course, domain reputation isn’t just about email addresses. This score takes into account all the places where your domain is used. In addition to email addresses, it includes return-path domains and DKIM signing domains. It also includes headers, brand assets, links, and any content included in the messages you send.

Simply understanding the concept of domain reputation is not enough to help you manage yours. You also need to have a good understanding of how your domain reputation is calculated.

This is a tricky topic, as each email recipient evaluates domain authority differently.

While they all have several criteria, not all of them are known. Some services keep their calculation factors secret, so that malicious spammers cannot game the systems.

While the different factors may differ, the one thing that remains constant is that the receiving platform determines how your domain is used in your email messages, and then controls how those messages are received by its users.