When seriously researching a company and its products, customers want to read mixed opinions.
Of course, every company wants perfect five-star reviews and a product that is just right for everyone.
"Quantity says a lot... For example, let's say there are 100 user reviews and 90 of them are five stars. Obviously the product is very popular, right? Let's say ten of them are one star. So there are also negative opinions. To me that means: 'Okay. Everything is fine. The reviews are balanced.' That's always a good sign."
Don't get me wrong: you shouldn't try to get purely negative or scathing reviews. But you should try to poland telegram data get honest reviews with balanced feedback that mentions both pros and cons.
If you publish reviews that only reflect positive opinions, it may seem like your company cherry-picked the best reviews to convince customers to buy. And what company wants to be seen as dishonest and fraudulent?
Here's what you should do:
Be careful how you ask customers for reviews. Only honest feedback will help you improve and address problems. Anything less will also not give your customers a balanced view of your product's features. Let your product or service speak for itself and let your customers decide how to write reviews.