apple products - sensory marketing

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In addition, in the above sentence we have another well-thought-out move, namely naming. Every name of an important product starts with the letter "i". Thanks to this, each subsequent product is linked to the previous sub-brand of the product. When the iPod made its career, the iPhone had a much easier time, and the iPad falls out in conversations interchangeably as the equivalent of the word tablet.


Another example of naming is the well-known McDonald's, which has perfected the word game. Whatever we order in a restaurant with a capital M, we always ask for Mc'produkt. So all we have to do is add "Mc australia telegram data to anything, and we already think of a restaurant with fries and hamburgers.

mcdonald's products - sensory marketing

Sense of taste – sensory marketing
Probably the most interesting thing a person has. Products have their own flavors and each of us likes something more than another.

Coca-Cola and Pepsi are classic examples of brands that use taste differences to create loyal fan bases. Most well-known food and restaurant brands, such as Starbucks, McDonald's, KFC, Nestlé, Subway, Danone, etc., strive to create unique, memorable flavors that set their products apart from the competition. However, flavor doesn't have to be limited to food - it can also be used in products such as toothpaste, energy drinks, or dietary supplements, where a recognizable flavor becomes a symbol of quality and recognition.

An exception that comes to mind, and we don't actually eat the product, could be Colgate toothpaste. The company has patented the taste of its toothpaste, using it in all types of the product. However, as far as I know, you don't taste it in dental floss or toothbrushes. And that's a shame, because consistency pays off. It's like 2+2=5.