As a rule, CRM systems perform the following standard functions:

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CRM system: what is it, how to choose and implement it
There are different ways to store customer data: in a diary, Excel, or Google Sheets. But these methods are not very reliable, because such files sometimes get lost, and when employees leave, they can easily take the database with them. If there are many clients, you can get confused in personal records, they are not always well structured, and sales managers often do not have access to them.

These negative aspects can be avoided by implementing a CRM system in croatia phone number list the company. In this article, we will discuss what CRM is, how different systems differ from each other, and how to choose the right option for your business.

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What is a CRM system
Customer Relationship Management (CRM) is a system for managing customer relationships. It stores all information about orders and customers. CRM organizes many processes in the sales and marketing department, improves the quality of customer service.

CRM is not just a database. It is a system that includes a whole set of useful tools: from sales control to launching advertising campaigns.
When a company implements a CRM, it actually changes its entire approach to work: the business becomes more customer-centric, the focus of employees shifts to clear and fast interaction with customers. Information is no longer lost, and thanks to the system's reminders, the sales team does everything on time.


CRM can be used by specialists from different departments: from sales and marketing to customer support
Basic CRM functions

Storing customer data. This includes not only the name and other personal data, but also the history of orders and interactions with the person. For example, calls or meetings.