Attribution models in display campaigns?

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I'm probably going to kick a dead horse here, don't launch an ad group unless you have a landing page that you're sure will satisfy that audience.

It can easily happen that you have different audiences with the same goals, using the same landing page and ad creative.

Whenever you feel like your ad creative needs to change to better speak to an audience, your landing page should also change so it can convey your ad messages to your pages.

Running ads for the sake of running ads is not a smart idea unless you have a specific goal in mind of what you want that audience segment to do next.

Let's now focus on improvement. What do you think are the most common mistakes made when setting up
Again, assuming that your campaigns will perform as well as south korea phone number list your search campaigns is a big mistake.

This same mindset should be applied to your display campaign attribution models.

I don't recommend using last click for these types of campaigns, especially if you're using them to reach a new user.

Understand your sales cycle and choose an initial attribution model that makes sense for your business structure.

I have several clients running different attribution models for these campaigns.

Use the attribution model comparison tools in Google Analytics and Google Ads to see which one best fits your campaign goals.

Review the data and see which ones have the biggest impact.