Sports marketing - Collaboration with Deportivo de La Coruña
Estrella Galicia has renewed its sponsorship until 2025.
And not only that: Estrella Galicia also has a presence at the Balaídos stadium, where Celta's matches are played, and actively participates in the life of the club, through its foundation or by sponsoring votes to elect the player of the month.
Sports marketing - Celta Vigo
The strategy of Hijos de Rivera, the brand that produces Estrella Galicia, is excellent.
Alcoholic beverages, and beer in particular, are associated philippines phone number list with football (for example, Heineken is one of the main sponsors of the UEFA Champions League) and Estrella Galicia has known how to take advantage of this image to become an important player in the Spanish football scene.
Thanks to this sponsorship, it has a presence on different communication channels, both physical and digital: social networks (Instagram, Facebook, YouTube, Twitter, ...), football team websites, physical presence on players' shirts and in the stadium, etc.
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Adopt a multi-channel presence
We recommend communicating about the collaboration between the brand and the athlete/sports club through different channels.
We believe that there are two categories of communication.