Ad relevancy score
Instagram wants to please its users by showing them relevant content on their feeds. So, the platform decides if your ad is relevant to the audience viewing it, and gives you an ad relevancy score based on how those people react to your ad.
If you get a positive response, in the form of users tapping on, liking, sharing, or commenting on the ad post, your relevancy score will be higher.
But, if they give a negative response instead, like hiding the ad, you get a lower ad relevancy score. It can hamper your ad’s performance.
This score has an impact on the cost of Instagram advertising. You’ll pay closer taiwan phone number list to the minimum price with more relevant ads, getting more clicks on and leads from your ad campaign.
4. Competition
Competition is a huge factor when it comes to Instagram advertising pricing. Many people are striving to target the same demographics as you are. Your cost of Instagram advertising can easily fluctuate depending on the intensity of this competition.
If more people are trying to target the same audience group as yours, your CPC will go up and vice-versa.
5.
The competition is usually higher during the holiday season, as the choice of targeted audience groups clashes among businesses. The valuable lead war between companies shoots up the CPC. So, you must keep this in mind if you’re planning an ad campaign around the holiday season.