Creating a Google Discovery Ads campaign

tmonower111 · Post by **tmonower111** » Wed Feb 12, 2025 6:31 am

First, log in to your Google Ads page.

Select "Campaigns" from the left column, click the blue + button, and then click "+ Create New Campaign" to create a campaign .

The Select Campaign Goal screen will appear.

The items are:

Sales Promotion
Generate leads
Website Traffic
Compare products and brands
Brand awareness and reach
App Promotion
Increased store traffic and sales
Create a campaign without a specific objective
It will be.

We will select the goal for this campaign that is closest colombia telegram data to the purpose of this advertisement, but this time we will go with "Acquire leads."

Next, you will be asked to "Select a campaign type." Since this is a discovery ad, select "Discovery."

The items are:

search
P-MAX
display
shopping
movie
Find
There is.

Discovery ads are ads that are delivered to services operated by Google, such as YouTube, Gmail, and Discover .

Next is "Business website," but you can set this up without entering anything.

Regarding the "Campaign name", please give it a name that is easy for you to understand and click "Continue".

This time, I will enter "test" and proceed with the settings.

When you click "Continue", you will be taken to a screen titled "Discovery Ads and Conversion Selection . "

First, select the conversion.

Conversion selection

This time, you will select which conversion you want to acquire and which conversion you want to increase with this campaign .

add to cart
Page Views
purchase
application
Select the conversion you want to increase from the list above.

Next, set the "Region" and "Language".

Region and Language Settings
Next, we will set the unit price.

"Price setting"

It asks "What factors do you focus on?" so I'll choose "conversion."

I usually set a target cost per conversion after conversion .

We recommend setting your target cost per conversion at three times the amount of conversion you expect.

Later, once you have results and know that you are getting conversions as expected, you can lower it to the actual CPA.

For example, if you want to get a conversion at 2,000 yen, set it at three times that amount, or 6,000 yen.

Next, set your daily budget.

This is where you set your daily budget .

Once the setup is complete, click Next.

Next, go to "Target Settings."

Here you can set up your audience.

Next, go to the "Advertisements" settings.