The French interest in products made in France has grown significantly in recent years. In 2005, only 43% of consumers were willing to pay more for a “Made in France” product. In 2020, more than two-thirds of the population (65%) were in favor. This development is part of a context of economic and environmental crises, where “Made in France” can be seen as a concrete response to preserve local jobs, support the national economy, guarantee national sovereignty singapore phone number list issues (as shown by the covid crisis) and guarantee better quality and better traceable products. The movement has been supported in particular by advertising campaigns [1] since the 1990s and events such as the Salon du Made in France, which has welcomed a growing number of exhibitors and visitors every year since its creation in 2012 (more than 100,000 participants in 2023).
An attraction of Made in France for new generations
Once the preserve of an elderly population [2] , interest in Made in France is now also affecting younger people.
Thus, in 2005, 54% of those over 60 were prepared to pay extra to consume French products, compared to only 34% of those under 25 and 36% of those aged 25-39. This gap between age groups has faded and is no longer observed in 2020, a year in which 67% of those under 25 and 68% of those aged 25-39 are prepared to pay more to consume French products, compared to 69% of those aged 70 and over. Interest in Made in France has gained ground among new generations.