Cold calling is dead. Inbound marketing has its limits and does not create a personal level. That is why the modern method of B2B sales is called social selling. Social selling means that the B2B brand is managed on the basis of trust and thus added value is created through sales. Today we explain the potential of social selling for B2B brands.
Social selling is sales networking on a digital level
By combining content marketing and networking, a personal level is created
It creates an authentic effect and thus a basis of trust
Social selling works because customers feel understood in their needs
Social Media and its Change in B2B
The potential and power of social media was simply ignored by cameroon phone number list B2B marketers for many years and the integration of social media into the B2B marketing and sales mix was rather slow.
Pressure should never be the driving force behind action. Rather, forward-looking thinking is the best basis for action in B2B online marketing. But the pressure on marketing and sales has increased significantly, especially in 2019 and 2020. On the one hand, potential customers are increasingly late in contacting sales. On the other hand, the development of the pandemic in 2020 meant that digitization presented challenges for all departments in a B2B company. Anyone who was not well positioned digitally by the end of 2019 was under immense pressure by spring 2020 at the latest. Above all, the sales department in companies.