We already mentioned that it helps to segment your email list. You want people to get the right message at the right time.
If your prospect has just learned about your business, they are not ready to buy. You need to nurture this relationship through positive experiences.
For these subscribers, focus on education and entertainment. Subscribers who have known about your business for a longer period of time may appreciate product comparisons, coupons, and free trials.
What is the customer buying cycle?
The customer buying cycle is the series of touchpoints your prospects reach on their journey to becoming customers . How long does it take, on average? Where do they come into contact with your business?
For example, the average customer might discover your website through a Google search or by clicking on a paid ad. The customer linkedin database might follow you on social media, sign up for your email list, and read your blog. A call to action ultimately leads to a conversion.
6. Continue to offer amazing content to your customers
Share infographics, summaries of blog posts in your field, links to research, and other interesting content your subscribers might enjoy.
You don’t have to create it all. Roundup emails are effective because they allow you to share valuable content from others and show your appreciation for their contributions to the industry.
The more amazing content you share, the more grateful your prospects will be. You rely on reciprocity in your email campaigns. “ I’m going to share all this amazing stuff with you. Maybe you could buy one of my products?”
Of course you don't say it like that, but you are looking for balance.
7. Send emails to re-engage your inactive leads and get them back into your funnel
People are inactive for many reasons. They're busy, their interests change, they forget about your brand – whatever.
To get them back into the funnel, you can use drip email campaigns. Start by sending a short, personalized email like this: