Another way to promote your content is through search engines like Google. Search engine optimization (SEO) allows your content to be more visible.
SEO takes time and effort, but it’s worth the extra attention . If your content ranks for the desired keywords, you won’t have to do as much work in the future to make your website more accessible to your target audience.
Align content with a keyword or key phrase
Every piece of content you produce should have a focus, a primary keyword or keyword phrase. For example, if you sell kitchen gadgets, you might want to rank for a keyword like “best food processor.” In SEO, keywords can have multiple words.
Use related keywords or key phrases
Related or semantic keywords help Google and other search engines understand your content. If you’re trying to rank for “best food processor,” you might want to use words like “cuisinart,” “food processor capacity,” and “chopping” in your content.
Link newer posts to popular posts to increase content promotion
Linking your content will make it more search engine friendly. Ideally, you want to link your newer posts to posts mint database that have proven to be the most popular over the years to pass the “SEO juice” from one piece of content to the next.
So, link your content to your oldest content. Linking improves your SEO and helps keep visitors on your site longer.
Contact people who linked to similar content
Email support can improve your large and small business SEO and enable content promotion. Use a tool like Ahrefs to identify pages targeting a specific keyword that have received the most backlinks and social shares.
Use this information to send an email to the owners of the websites that linked to this specific content. Explain that you have written a longer, more detailed article, and kindly ask them if they would consider including it if they find it valuable.
Social media can become a core part of your content promotion strategy. It’s a great way to promote your content and grow your following.