Without popups, website owners have to figure out how to manage these activities on the website, and often need to ask a web developer to help with this. However, with Popups, a website owner can test certain messages and find a balance between generating actions from visitors and providing value to those users.
So, whether you're getting traffic from organic or paid means, pop-ups can be a great way to convert more traffic into leads, sales, email subscribers, or more.
What can pop-ups be used for?
Popups are great at controlling the activities and behavior of website visitors. And the great thing about Popups is how flexible they are. They can be used to control a wide range of activities. Some common ways websites use pop-ups are:
quotes about return on investment in email marketing
Email continues to be one of the most effective marketing channels. In fact, Luisa Zhou reports that a company can make $42 through email marketing for every $1 spent . $42! Building an email list is hard, though. You have to give people a reason to join your email list, and you have to make it easy for them to do so.
Pop-ups are a great way to do this. You can quickly use pop-ups to capture email addresses and directly add fusion database those email addresses to the email service of your choice. You can also test different messages and incentives in your pop-ups to encourage people to sign up for your email list.
Pop-ups can be used to convert abandoned carts
For e-commerce companies, conversion rates determine whether a store can be profitable or not. And abandoned carts are a huge challenge for almost every e-commerce store on the planet.
According to Cloudways, the global abandoned cart rate is 78%. Think about that for a second – for every 100 people who visit a website, browse, and find something they like, only 22 of those people end up buying something.
Can you imagine this happening in a store in a shopping mall? Out of every 100 people who walk into a store, find something, and then go to checkout, 78 will jump out of line and leave the store. That would be crazy! So yes, abandoned carts are a huge challenge for e-commerce stores. The good news, however, is that pop-ups provided by companies like Hello Bar can help convert more carts into purchases. This can be achieved by simple reminders when people are about to leave a website to include coupons for people to complete their purchase.