This is a great way to drive potential leads and customers to your product or service pages. Through a single piece of content, you can promote an entire product category and generate more leads , if not acquire customers instantly.
There's a reason you see pop-ups on almost every marketing website.
They work, plain and simple, whether we like it or not .
All digital marketers try to follow Seth Godin's Marketing Permissions . But even he said that the first step often has to start with interruption.
There are two keys to making them less awful for consumers.
The first is to adjust how or why they trigger. For example, you can turn off pop-ups after the first fantuan database visit. Or you can set it to be time-based, so that only people who spend five full minutes browsing your site will see the offer.
That's the whole premise of the exit intent: it only fires when the mouse moves outside the window, as if you were about to close it.
Designing exit-intent popups is easy with Hello Bar. Here's a simple template you can use.
Hello Bar Exit Intent Popup Template
Image via Hello, Bar
The second key to making it work is the offer itself.
The usual approach for e-commerce companies is a standard discount. Sleep Spiral offers lucrative discounts and promotions for various occasions and holidays. Here is an example of a current Memorial Day offer.
Example of Helix Sleep pop-up menu
Image via Helix Sleep
You can make these features even better (and seem less intrusive) by tailoring the content of each one to what the visitor is trying to see. For example, you can create separate pop-ups for each product category.
Here are some popular types of exit-intent popups that work great for ecommerce companies:
Cart abandonment pop-ups : These trigger when a potential customer is about to abandon their cart and encourage them to complete their order by offering a discount.
Social Proof Pop-ups : These pop-ups display positive customer testimonials to convince potential customers of the value of your product.
Flash Sale Pop-ups : You can use these to provide limited-time offers to potential customers that create a sense of urgency and increase conversions .
All of this will help you keep your website visitors on your site and increase conversions. Hello Bar can help you design all types of pop-ups, whether for lead generation or sales conversions.
4. Let people try your products before they buy
Free samples may be the oldest promotional trick in the book.
Every vendor at every farmers market tries to give away free samples .
However, giving it some attention here and there won't make much difference. You have to take it seriously and do it big, like many brands are doing today.
For example, Smith & Noble offers a free in-home consultation for its design services and uses an online form to collect leads.