Tf-idfin place of keyword density

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If they appear in the main content, google understands that they are more relevant. Keyword in the main contentsource: moz keyword at the beginning of the textif the keyword appears at the beginning of the main content text (first words), google understands that it is even more important for the page. Keyword in the urlthe url is another on-page element that google analyzes.

If the keyword appears there, it means it is very relevant to bulgaria whatsapp data the page. In this video, john mueller clarifies that this is a “small ranking factor” — but a ranking factor nonetheless. Keyword in imagesif google can't read images (only text), how does it understand what they contain? It is necessary to optimize the images for the search engine by using text — and inserting the keyword — in the file name (src tag), in the alternative text (alt tag) and in its surroundings.

, google has adopted a new calculation model (called tf-idf) to measure the relevance of terms on a page. So you can naturally work with related terms, synonyms and variations in your text, without forcing exact keyword matching. Google hummingbirdhummingbird was an algorithm update released that shifted the focus from keyword matching to search directions and intent.