If this isn’t the perfect combo, we don’t know what is. Nothing hits home harder than personalized newsletter subject lines paired with a sense of urgency. This subject line makes the reader feel as if the offer was created especially for them.
Personally, we would even feel guilty for not getting those points before the deadline. What's more, by highlighting the exclusive offer (earning double the points), Jersey Mike's Subs adds value to the email. It makes the reader feel like they're getting something special and valuable.
"What They Eat in Prison" - Excitement
You've probably heard horror stories about prison food, but you've never really dug deeper. This article from Thrillist is sure to make you want to explore more.
Or is it just another myth and prison food isn't actually that bad?
The straightforward and slightly provocative nature of the subject matter promises a glimpse into a rarely self employed database explored world. The simplicity and straightforwardness also entices readers to click through and learn more about the reality behind prison food.
18. “Deals We’re Proud of (Unlike Our Nephew, Steve)” – Groupon
Some newsletter subjects are just too funny to ignore. Steve must be quite a handful, but at least he inspires many to read Groupon user emails. We definitely open an email that makes us laugh on a boring Saturday afternoon.
This theme will spark curiosity and entertain readers. It stands out in the inbox and promises not only great deals but also good fun. It represents creativity at its best!
19. "Yes, I'm pregnant. Now you can stop staring at my belly." – Baby Bump
A pinch of sarcasm mixed with humor wouldn't hurt anyone. In fact, it points to a related pain that many expectant mothers experience. Peeking eyes from strangers, especially in public, can be quite unnerving and uncomfortable.
This is a fact that Baby Bump understands all too well. This newsletter subject immediately resonates with pregnant women who have faced similar situations. It establishes a connection with the reader by acknowledging their experience. This increases the likelihood that readers will open and read the email.